Updated: 8 November 2026
Who we are
ChoosePrivate is a trading style of PJG Financial Limited. PJG Financial Limited is the data controller responsible for the personal information covered by this policy. We decide why and how it is used.
PJG Financial Limited, registered in Scotland, company number SC535782, registered office 5 South Charlotte Street, Edinburgh EH2 4AN. Authorised and regulated by the Financial Conduct Authority, Firm Reference Number 919697.
For insurance, our permission is introductions only. We introduce customers to FCA-authorised firms. We do not advise on, arrange or sell insurance, and never hold client money.
PJG Financial Limited’s registration with the Information Commissioner’s Office (ICO) is ZB537016. Contact us at hello@chooseprivate.com or write to our registered office about this policy or your information.
What we collect
Our form asks one question per screen. We collect the answers you submit about
- Who cover is for, choosing just me, me and my partner, my family, or me and my children.
- The cover you want to discuss, choosing hospital treatment, hospital plus outpatient tests and consultations, wider cover, or not sure.
- Whether you have private health insurance now, choosing through work, own policy, had it before, or no.
- When you would like cover to start.
- Your date of birth, to check you are 18 or over and because age affects cover.
- Your first and last name, email address and phone number.
If you email us, we collect your email address, the name and other contact details you provide, your message and any attachments. We also keep our replies.
We do not collect special category health data as part of our enquiry service. The form never asks about health, medical history, conditions or smoking. Please do not send us health details in emails or attachments. Discuss these only with the specialist when needed.
Information in your browser
The site sets no cookies and uses no Google Analytics or advertising tags.
While you complete the form, your answers sit in session storage in your own browser tab. They are cleared when the form finishes or the tab session ends. This clearing does not delete an enquiry you have submitted to us.
A small script of our own may count visits. It stores nothing on your device and uses no identifier. It sends only the kind of page visited, a general source such as search, direct, ad or the referring site name, and which form steps were reached. It never sends form answers.
Why we use information
We use personal information for specific purposes under these lawful bases.
- Steps at your request before a contract. We use your answers and contact details where necessary to progress your request to discuss insurance with the specialist.
- Legitimate interests. We use information to answer general emails, run and protect our service, check enquiries have been passed correctly, manage referral fees and handle complaints. Our interests are providing a reliable service and maintaining appropriate business records. We balance these against your rights and interests.
- Legal obligation. We use information where necessary to meet legal or regulatory duties, including responding to valid requests from regulators.
You can object to uses based on legitimate interests. We explain this right below. The ICO’s guide to lawful bases explains these legal grounds.
Submitting an enquiry is your choice. Without the required form answers, we cannot pass your enquiry to the specialist.
Who receives your information
We pass your submitted enquiry to one FCA-authorised health insurance specialist, an adviser or broker firm. It contacts you by phone or email to discuss cover and quotes. It gives any advice and arranges any policy with an insurer. It pays PJG Financial Limited a fee for each enquiry passed on. You pay us nothing.
The specialist is a separate data controller. Its own privacy notice explains how it uses your information, including any health information it may ask for when discussing underwriting and quotes. You can ask us for the specialist’s identity and privacy notice.
Service providers supporting our website, enquiry handling and email may process information on our behalf under contractual protections. We also share information with regulators or other authorities where the law requires it.
How long we keep information
There is no single retention period for everything. We keep information only as long as needed for its purpose.
We consider whether your enquiry or correspondence is complete, whether records are needed to account for referral fees, and any outstanding complaint or dispute. We also consider legal recordkeeping duties and relevant time limits for claims. We review what we hold and delete or anonymise information when it is no longer needed.
Transfers outside the UK
If personal information is transferred outside the UK, we do so only with appropriate safeguards. These may include approved contractual safeguards and any additional measures needed to protect your information. You can contact us for details of any transfer affecting your information and how to obtain a copy of the relevant safeguards. The ICO explains international transfer protections.
Your rights
Depending on the circumstances, you can ask us to
- Give you access to your personal information and a copy of it.
- Correct inaccurate information or complete missing information.
- Delete information where there is a legal right to erasure.
- Restrict how we use information.
- Stop using information based on legitimate interests because of your particular situation.
- Provide information you supplied in a portable, commonly used electronic format, or transfer it to another organisation where technically possible. Portability applies to automated processing based on consent or contract.
You can object at any time to processing based on legitimate interests. We must stop unless we can show compelling legitimate grounds that override your interests, rights and freedoms, or need the information for legal claims.
Email hello@chooseprivate.com or write to our registered office to use these rights. We may need to confirm your identity. Requests are normally free and answered within one month. If a lawful exception or extension applies, we will explain it. The ICO’s information rights guidance gives more detail.
For information held by the specialist, contact it using the details in its own privacy notice.
Complaints
Please contact us if you are concerned about how we handle your information. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. Visit ico.org.uk for guidance on making a complaint.
Changes to this policy
We may update this policy as our service or legal requirements change. We will publish changes here and revise the date above. If a change needs to be brought to your attention directly, we will do so.
Last updated 8 November 2026